Nature Business Ambition
Logotype. Forética. Nature Business Ambition

Nature Business Ambition is the business initiative led by Forética in Spain to drive ambition, promote action and build the necessary alliances to contribute to the recovery of nature, with the global objective of achieving a "Nature-Positive" planet by 2030.

Companies that make up Nature Business Ambition

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Objectives

Driving ambition

by highlighting the commitment of the participating companies and giving visibility to their actions to inspire and motivate other organizations.

Accelerate action

by explaining the opportunities for companies, the main trends in the field, as well as the tools for integrating nature into their strategies.

Strengthening alliances

with public administrations and reference organizations to contribute to the transition in Spain towards a "Nature-Positive" model.

III Edition: 2024-2025

Nature Strategies

The objective of this III Edition will be to help the companies of the initiative to develop strategies of nature, to:

Reduce their negative impact on nature

Increasing its resilience to natural hazards

Access to new business opportunities

To create long-term value and reinforce its climate and sustainability objectives.

Preparing for new policy and regulatory requirements

Unlocking opportunities throughout the value chain

Aspects to work on:

Monitor the context, trends, key tools and success stories in nature strategies.

To share challenges and opportunities, trying to find solutions for the companies. 

Identify, classify and make visible the actions already being taken by the companies in the initiative in relation to nature strategies, in order to inspire other organizations. 

The planned milestones are as follows:

Launching of a publication on the subject.

Three newsletters with the main trends and events in nature and biodiversity.

Visibility of the companies' commitment, objectives and best practices.

Two private meetings of the working group.

Celebration of the Nature Business Ambition Forum 2025.

Presence in reference events.

Participation in and follow-up to COP16 of the Convention on Biological Diversity.

Public-private collaboration actions.

Forética coordinates the TNFD advisory group in Spainis an observer of the Convention on Biological Diversity of the United Nations, is a partner ofBusiness for Nature and of Science-Based Targets Networkand is a member of the European Commission platform Business & Biodiversityis a strategic partner of theSpanish Business and Biodiversity Initiative of the Fundación Biodiversidadand is acoalition organizationofCapitals Coalition. In addition, as representative in Spain of theWorld Business Council for Sustainable Development (WBCSD)we are closely following the progress of its area of Nature-Positivearea, bringing the latest trends and tools on the subject. 

Forética and theMinistry of Ecological Transition and the Demographic Challengemaintain a close collaboration to promote sustainable and environmentally responsible business management. 

Forética's Nature Business Ambition officially began its activity in 2022, with the purpose of promoting ambition, accelerating action and building the necessary alliances to contribute to the recovery of nature, with the global objective of achieving a 'Nature Positive' planet by 2030.

In its first edition (2022/2023), the group focused on the business case of corporate nature management, accompanying companies to learn about the current and changing context in terms of public policies and frameworks for action. 

In its second edition (2023/2024), the group addressed the importance of measurement to understand how to measure and manage risks and opportunities through indicators. It also worked on learning about the latest trends and tools in the field of nature.

Publications

News

Project Managers

Pablo Garcia
Senior Manager
Irene Alcocer
Senior Manager
Camila Kauer
Project Manager
Esther Gomez
Communication and Events Technician

We are in contact

If you have any doubts or questions related to this initiative, write to us and we will get back to you as soon as possible.

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