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Nature Business Ambition
Logotype. Forética. Nature Business Ambition

Nature Business Ambition is the business initiative led by Forética in Spain to drive ambition, promote action and build the necessary alliances to contribute to the recovery of nature, with the global objective of achieving a "Nature-Positive" planet by 2030.

Companies that make up Nature Business Ambition



Driving ambition

by highlighting the commitment of the participating companies and giving visibility to their actions to inspire and motivate other organizations.

Accelerate action

by explaining the opportunities for companies, the main trends in the field, as well as the tools for integrating nature into their strategies.

Strengthening alliances

with public administrations and reference organizations to contribute to the transition in Spain towards a "Nature-Positive" model.

II Edition: 2023-2024

Nature indicators and objectives

The objective of this II Edition will be to ay assist the companies of the initiative to measure their impacts and their impacts and dependencies on nature, in order to monitor these impacts and dependencies.s, as well as accompaniesrlas in the setting of objectives improvement, to be science-based, in line with the based on science, in line with the main frameworks and tools available.

Aspects to work on:

Conduct a sect the context, trends, key toolstrends, key tools and success stories on indicators and indicators and objectives.

To share challenges and opportunities, trying to find solutions for the companies.

Identify, classify and make visible the actions already being taken by the companies in the initiative in relation to indicators and objectives related to nature, in order to inspire other organizations.

The planned milestones are as follows:

Launch of two publications on specific topics.

Visibility of the companies' commitment, objectives and best practices.

Two private meetings of the working group.

Celebration of the Nature Business Ambition Forum 2024.

Participation in reference events.

Public-private collaboration actions.

Forética and theMinistry for Ecological Transition and the Demographic Challengemaintain a close collaboration to promote sustainable and environmentally responsible business management.

Forética is a partner ofBusiness for Nature and Science-Based Targets Networka member of the TNFD Forum and of the European Commission platform Business & Biodiversitystrategic partner of theSpanish Business and Biodiversity Initiative of the Fundación Biodiversidadand iscoalition organizationofCapitals Coalition. In addition, as representative in Spain of theWorld Business Council for Sustainable Development (WBCSD),we closely follow the progress of its Nature-Positive area. Nature-Positivearea, bringing the latest trends and tools on the subject.

After many years of one-off projects related to nature, Forética's Nature Business Ambition initiative officially began its activity in 2022, with the aim of leading the transition of companies towards a model "Nature-Positive".

In its first edition (2022/2023), the group focused on the business case of corporate nature management, accompanying companies to learn about the current and changing context in terms of public policies and frameworks for action.



Project Managers

Pablo Garcia
Senior Manager
Irene Alcocer
Senior Manager
Camila Kauer
Project Manager

We are in contact

If you have any doubts or questions related to this initiative, write to us and we will get back to you as soon as possible.

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