• Along with the launch of the platform 'AI on ESG: Challenges and Opportunities of Responsible Artificial Intelligence', Forética is working on a Responsible AI manifesto and a business community of practice.

Forética launches the initiative AI on ESG: Challenges and Opportunities of Responsible Artificial Intelligence' initiative.which starts with a space for reflection and action to make visible the impact that ESG aspects (environmental, social and good governance) have on advances in artificial intelligence. The aim of the platform is to promote a future where artificial intelligence contributes to sustainability within a framework of ethics and responsibility towards people and the planet.

The first phase of this project will generate a collective voice with the contributions of business leaders from all sectors of activity in Spain and recognized experts in this field, incorporating their reflections and vision on the challenges and opportunities that the development of artificial intelligence poses from an ethical and sustainability point of view.

According to the CEO of Forética, Germán Granda,"We are facing a technology that will play an absolutely transformative role with great potential to enrich our lives, not only professionally but also personally. It is also important to recognize that the speed of the emergence of AI, specifically Generative AI, also brings with it challenges that must be contemplated, anticipated, and that require urgent measures that have to do, in particular, with ethics, with a responsible use by all parties, as well as with a regulation that protects people and organizations".

The current president of Forética and president of Microsoft Spain, Alberto Granados, inaugurates this space highlighting that "The development and responsible use of Artificial Intelligence is fundamental because these technologies have an enormous impact on environmental sustainability, society and the governance of organizations. Therefore, it is critical to define a responsible AI model that guarantees six fundamental principles in its development: equity, reliability, inclusion, security and privacy, transparency and accountability".

Also contributing to this project are voices such as Mercedes Oblanca, President of Accenture in Spain and Portugal; Horacio Morell, President of IBM Spain, Portugal, Greece and Israel; Ignacio Elola, CEO of Grupo Lactalis Iberia; Eduardo San Miguel, CEO of Técnicas Reunidas; José Manuel González Huesa, Director of Servimedia; Javier Bardají, CEO of Atresmedia Corporación; Aline Gómez-Acebo, Director of Sustainability at Grupo ASISA; Lucía Velasco, member of Global Partnership on Artificial Intelligence (GPAI); José Luis Bonet, President of the Spanish Chamber of Commerce; Fernando Móner, President of the Valencian Association of Consumers (AVACU); Leonardo Marcos González, Director General of the Civil Guard; Xavier Gangonells, Director General of the Spanish Association of Executives; Ricardo Palomo, Professor and Dean at CEU San Pablo University; José Luis Fernández, Director of the Iberdrola Chair of Economic and Business Ethics at Comillas Pontifical University; Joan Fontrodona, Professor of Business Ethics and Holder of the CaixaBank Chair of Sustainability and Social Impact at IESE Business School; and Belén López, Professor at ESIC University; among others who will be joined by new leaders in the coming days.

Within the framework of this initiative, Forética is working on a manifesto for responsible Artificial Intelligence, based on the main international references, which companies will be able to adhere to. In addition, starting in January, it will launch a community of business practice to compare proposals, challenges and use cases to accelerate sustainability, which will be joined by leading companies and organizations committed to the subject.